The COVID-19 pandemic is still with us. While immunization efforts
are making progress, Malaysians are responding responsibly to the government's
call to protect themselves and protect everyone by taking preventive measures
to reduce the spread of the COVID-19 virus.
Let’s join me to become a happy TOP user!
Although staying at home, maintaining social distancing, using
masks, washing hands or disinfecting, and checking body temperature are part of
our new norms, Malaysians in the spirit of #kitajagakita have embraced TOP’s
latest detergent technology innovation, which has been proven It can remove
99.9% of viruses, including the SARS-CoV-2 virus that causes COVID-19 and influenza
A virus.
Social media posts with the hashtag (#TOPcaresforYOU
#TOPsayangisemua #TOPneversettles) have inundated feeds as people who have
headed back to work, to school and out of their homes share their spin on the
new norm by laundering with TOP’s anti-virus detergent to protect those who are
staying home.
TOP, the No 1 detergent
brand in Total Malaysia, introduced TOP Advanced Micro-Clean Tech™ as a direct
response to consumer insights on concerns that the deadly virus could still
cling on to laundered clothes, posing a risk to their loved ones. TOP Advanced
Micro-Clean Tech can remove 99.9% of viruses, not just bacteria.
TOP Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial
Tech deploys next generation detergent technology that effectively removes
99.9% of harmful viruses (SARS-CoV-2, commonly known as COVID-19 &
Influenza A) and bacteria1. This specially curated multi-tech formulation works
immediately upon contact by locking the viruses & bacteria, then removing
them off clothes with one powerful wash.
TOP’s Advanced Micro-Clean Tech builds on the strength of existing
formulation that comes with all the functionality that TOP is famed for
including its anti-sebum, anti-malodour, anti-mite dust, added with the
assurance that it removes 99.9% of harmful viruses and bacteria for optimum
protection that cleans deeply by
penetrating into each fibre core to dislodge trapped invisible stains such as
dirt, sebum and sweat, preventing them from redepositing onto laundry, keeping
it really clean every time. Your clothes
will smell fresher for longer and remain hygienically clean.
TOP Advanced Micro-Clean Tech with Anti-Microbial Tech is launched
just in time as those who head out desire the peace-of-mind that they have
taken steps to reduce the risks of inadvertently spreading the virus to their
loved ones and community.
According to Southern Lion
Sdn Bhd, Senior General Manager, Ms Carmen Foo, Malaysian consumers have
wisely selected TOP Advanced Micro-Clean Tech for its 99.9% anti-virus removal
functionality, that can remove the COVID-19 virus from fabrics, a responsible
choice for themselves, their families and their community. This formulation has been tested via
independent lab in Japan and is proven to effectively remove up to 99.9% of virus
especially COVID-19 & Influenza A.
“Even before the pandemic, Lion Corporation of Japan had been
researching anti-virus detergent technology to give our users a more
hygienically lifestyle. We introduced this innovative and essential detergent
technology to Malaysia only after exhaustive formula development to ensure it
works against viruses, and the SARS-CoV-2 virus in particular.
“Since I have been back at work, I have been worried that I may
have brought the virus back with me on my clothes as my mother lives with us.
We need to be careful. When I saw that TOP could remove 99.9% of viruses
including COVID-19, I got it immediately for my family. Our routine when we get
home is to remove used clothes, put them in a laundry basket with a
close-fitting cover, and have a shower. We do laundry every evening to reduce
the risk of transmission. I feel happy to use TOP because it can remove 99.9%
of viruses,” said Wenny Soong, a
hairstylist and mother of two.
Muhammad
Syahidee, a delivery driver felt it was his responsibility to use a
detergent that could remove 99.9% of viruses and bacteria as his effort to
reduce the risk of transmission.
“Before the pandemic I didn’t know the difference between virus
and bacteria. I was anxious as I may inadvertently spread the disease to my
family, friends, customers & co-workers as I am a frontliner. I found that
TOP removes 99.9% of viruses including the COVID-19 from my clothes, and this
gives me assurance and peace of mind. It
is the responsibility of every one of us to safeguard the health of all of us.
It’s #kitajagakita. I’m extra careful about cleanliness and hygiene even more
now than before. None of us should be a super-spreader,” he explained.
The new TOP Advanced Micro-Clean Tech 99.9% Antivirus is in
powder, liquid and low suds for your detergent preference. Consumers can reap the benefits of the
existing TOP Advanced Micro-Clean Tech in their laundry, which is available in
TOP Powder detergent of Super White, Super Colour, Super Hygienic, Blooming
Freshness and Silky Miracle. For TOP Liquid range consumers, they can opt for
its extensive range of Brilliant Clean, Colour Protect, Odour Buster, Stain
Buster, Blooming Pleasures and Silky Miracle. TOP Advanced Micro-Clean Tech is
also available in Super Low Suds and Super Low Suds Blooming Garden (powder)
and Smart Clean Liquid in Low Suds Formula that are specially developed for
front loading washing machines, for a gently efficient and effective wash. TOP
detergents are available at retailers, nationwide and online via the Shopee
Official Store and LazMall.
To find out more please visit http://www.southernlion.com.my or
call customer care line at 1800-88-0133.
