To celebrate its 54th anniversary after two years of pandemic-driven challenges Guardian Malaysia today launched its #guardiancare initiative to focus on caring for the health of customers and the community.
Angela Teo, Head of Marketing, Guardian Health & Beauty Sdn Bhd said: “#guardiancare is a sustainability initiative, that cares for our customers, their family, the shopping choices they make and also for the community they live in.
“We would like to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trust at Guardian. At the end of the day, we want our customers to ‘care’ about what they buy and in turn, make the environment better.
“At Guardian, we believe that beauty begins from the inside. By choosing to care, together we can make a difference.”
Consequently, the initiative is centred around ‘because i care’ sentiment, and will focus on three key pillars connected to Guardian’s brand purpose. They are:
1. Health – good health and well-being of our customers and the communities
2. Community – educating the community on their health concerns
3. Environment – promoting responsible consumption and production practices, reducing single plastic use
The "i Care’ sentiment as reflected in the logo 
To launch this initiative, Guardian is kicking off their Health campaign by giving away 10,000 #guardiancare packs, worth a total of RM400,000, to school children in 30 schools throughout the nation, in partnership with Yayasan Perintis Malaysia. Each #guardiancare pack will contain a specially designed Covid-19 Handbook, which has been approved by the Ministry of Education and Ministry of Health and hygiene products such as handwash, sanitizers, face mask, tissue paper and Gummies for kids vitamins. These #guardiancare packs will be distributed to B40 schoolchildren at schools identified by nearby Guardian stores.
For the second pillar of Community and its health, Guardian, which has the largest network of pharmacists in South East Asia, will actively educate the community on important health issues and concerns especially during these Covid-19 times through Guardian’s social media platforms and in-store activations.
Guardian has started its Pharmacist Community Outreach programme through Facebook Live segments and Instagram where our followers can ask the Pharmacist any health concern questions ‘live’ and get their answers instantly.
In addition, Guardian will also educate consumers on products that offer ’Clean beauty’ with natural or green ingredients and also products that are ‘Cruelty free’ (not tested on animals) and with sustainable packaging, products that are packed in re-cyclable or re-useable packaging.
To care for the Environment, Guardian has introduced a special Eco-friendly re-useable #guardiancare bag in their stores now which will sell for only RM1.
“In conjunction with Malaysia’s National Environment Day celebrated on 21 October 2021, we would like reduce consumption of single use plastic bags in our stores by encouraging our customers to use these #guardiancare bags instead which can be re-used many times and last a long time. The bags can carry far more weight than single use plastic bags. In this way, both our customers and Guardian are caring for the planet together,” Angela said.
“We hope our customers can join and support us on this #guardiancare journey that we have embarked. As you can see, there are many iCare programs running and we will continue to introduce more in 2022 to ensure #guardiancare becomes an important aspect of their lives with great benefits to them, their families and their community at large,” added Angela.
To further reward their customers in this Anniversary month, Guardian has put together a massive 54th Anniversary Shopping Bonanza, on all its social media platforms, with special offers of 54% off on the purchase of the second item in the personal care, health care and skin care, Botaneco hair and bath range of items. There are also Buy 1 Free 1 promotion for cosmetics including a Shop & Win contest on Guardian’s Facebook where all they need to do is to like the Guardian 54th Anniversary Bonanza Shop & Win post and PM their Guardian receipt for purchases from 1October to 27 October to be in the running for five prizes of a Surprise Box worth RM400 each to be won.
There is also a Shop, Wave and Win contest with MyDebit running from 1 October until 31 December 2021. All customers need to do is to spend a minimum of RM30 in a single receipt by using MyDebit with their ATM card and stand a chance to win a share of prizes worth RM520,000 over three monthly draws. Additionally, there is also a GrabPay deal where customers will get a RM6 discount with a minimum spend of RM60 on a single receipt using GrabPay valid from 1 to 31 October 2021.
For more information, our customers can access our #guardiancare landing page on our website at www.guardian.com.my or any Guardian social media platform, FB, Instagram and Tik Tok.
